All we knew about the new packaging needs that they have to stand out, must be durable and recyclable with a premium look but still be affordable on a scalable basis. We’ve put in another 3 days researching different box types and we ended up choosing a hexagonal shape for housing our mulling bags.
Luckily enough, we found a company in Italy that could print and die-cut the boxes for us at a solid price from relatively low minimum order quantities, so while I was doing my market research and completing up some missing parts of our business plan, Kris sat down to design and prototype Ten Senses 2.0.
There’re very few good examples of hexagonal packaging design online, so it took a few tries till he got the design right. The first few were overcrowded, although there’s lots of information we have to present about the ingredients and usage of our mulling bags on the packaging. The colours weren’t right either at first, but at the end of the day, we have had something truly unique.
We printed the prototypes on 220gsm paper and did a quick durability test with some of them and they stood their ground pretty well. I think we are ready to order the first bigger batch after we tied up some loose ends regarding packaging regulations.